Green box: what shows on a phone (darker areas are desktop only)
Green ring: your profile picture on mobile
Dashed line: desktop cut-off on smaller screens
8Want to tweak it? Open it in Canva
Download your cover, open Canva, then drag the file onto your page. Want to change the words in Canva? Grab the text-free version and add your own text on top.
Tip: paste the link to your own Canva design so the button always opens it. We'll remember it on this device.
9Your cover post copy
Your cover is a post. When someone taps it, Facebook shows this description. Most schools leave it blank. Don't. This is where your link does the heavy lifting.
Edit it freely. Make it sound like you.
10Put it live in 5 minutes
- Download your cover using the orange button above. It's already the perfect size (1640 x 924).
- Go to your Facebook Page, click the camera icon on your cover and choose Upload photo. Save it without dragging it about.
- Click your new cover to open it as a post, then choose Edit and paste in your post copy with your link.
- Check it on your phone. Your headline and button should be easy to read, with nothing hidden behind your profile picture.
- Match your Page button (Book Now, Sign Up or Send Message) to the same offer, so every route leads to one place.
- Swap it every 4 to 6 weeks. Each new cover is a fresh post in your followers' feeds, which means free reach for your newest offer.
Pro tip: point your link at a proper landing page with a form, not your homepage. A form captures the lead into your CRM so your follow-up can do the selling while you teach.
Your cover is step one. Want the whole system?
A great cover gets attention. The follow-up turns that attention into enrolments. Inside Budo Marketeers I show martial arts school owners exactly how to build the landing pages, automations and follow-up that fill classes without relying on paid ads.
Book your free strategy call